BFS Welcome Mat (“The ___ Residence”)

'The Biscuit Residence.' Say it out loud and try not to want one. The lockup is fixed (that's what makes it land); your dog's name and the typography are yours to set in the Studio, with the preview showing the full mat before you order. Names up to 14 characters keep the lettering big enough to read from the sidewalk, which is the correct distance to announce a dog from.

The mat itself is 24 × 16 in with a printed polyester felt face and a non-slip rubber back that stays put on porch tile and entryway hardwood alike. It handles paw traffic and shakes or hoses clean.

One honest note: like any printed doormat, full all-day sun will fade it over time, so a covered entry is its happiest home. Indoors at the mudroom door, it'll outlast the joke, and the joke is good.

This is the housewarming and new-puppy gift that gets photographed and sent to the group chat. Pair it with the Name Blanket and the household is fully converted.

What you're getting

• Fixed 'The ___ Residence' lockup with your dog's name, up to 14 characters
• Choice of Studio fonts and ink colors, previewed live before checkout
• 24 × 16 in printed polyester felt face
• Non-slip rubber backing for porch tile and hard floors
• Shake out or hose off to clean; covered entries recommended
• Printed to order in the US