Collars & Tags

The one thing your dog wears every single day. Worth getting right.

Collars & Tags products

A collar has two jobs: carry your dog's ID and feel like nothing at all. Most collars manage one. We stocked six that do both, a soft everyday driver, a featherweight starter for puppies, a waterproof one for swimmers, a martingale for the escape artists, a reflective one for dawn patrol, and a full-grain leather collar that gets better looking every year your dog wears it.

Looking for the tag to hang on it? Custom engraved ID tags live in our Personalization Studio, where you can preview your dog's name and your phone number on the tag before you buy. And if your dog is between collar sizes, go up a size, comfort beats snug every time.

From the guides

All guides

Collars & Tags questions

How do I find my dog's collar size?

Measure around the neck where the collar naturally sits (a soft tape works, or string plus a ruler), then check it against the size range on each product page. The fit test: you should be able to slide two fingers flat under the collar. If your dog lands between sizes, go up a size.

Where are your ID tags?

In the Personalization Studio. Our engraved ID tags are made to order with your dog's name and your phone number, and the Studio shows you a live preview before you buy. Every collar on this page has a welded D-ring ready for one.

What is a martingale collar, and does my dog need one?

A martingale is a limited-slip collar: it rests loose, then tightens just enough to stay put if your dog backs up or pulls out. It's the standard answer for narrow-headed breeds like Greyhounds and Whippets, and for any dog who has ever slipped a flat collar. It never tightens past the adjustment you set.

When can a puppy start wearing a collar?

Most puppies can start with a lightweight collar as soon as they come home, short, supervised sessions at first so it becomes normal. Puppies grow fast, so check the fit every week with the two-finger rule and expect to buy the next size up sooner than you think.

Should my dog wear a collar and a harness?

Yes, and they do different jobs. The collar stays on and carries ID; the harness takes the leash on walks, which keeps pressure off the neck. If your dog pulls, clip to a front-clip harness and let the collar be the address label.